I started my career in traditional marketing, but once I discovered Web3, I knew this was the future. I dove in, learning everything I could about crypto, blockchain, and decentralized finance, and soon found myself leading growth marketing, exchange listings, and ecosystem expansion.
At Edelcoin, I built the brand from scratch, helping it reach the top-10 stablecoins on CoinMarketCap and driving $10M+ in daily trading volume. Edelcoin is a stablecoin, backed by industrial and rare metals, designed for long-term financial stability.
At XT.com, I scaled token listings from 6 to 14 per week, optimized SEO to grow organic traffic by 180% YoY, and improved mobile app ratings from 3.1 to 4.4. XT.com is a leading global exchange known for its extensive token offerings and user-friendly trading experience.
Beyond numbers, I’ve focused on community building, strategic partnerships, and Web3 growth strategies, collaborating with KOLs, investors, and influencers to drive real adoption. My expertise spans GTM strategy, performance marketing, and multi-chain ecosystems, and I thrive in fast-moving, high-impact environments where data, creativity, and execution come together.